With degrees in graphic design from both Newcastle and Plymouth Universities, Ali has over 20 years’ experience in strategically-led graphic design and corporate identity development. His original experience was in print design, creating books, magazines and research reports which demanded a high level of expertise around print project design and processing. Since then his work has extended to include corporate identity, event graphics and digital media design for major brands such as Coca Cola, Schneider Electronics, Intel and the NHS. At Denhams he plays a crucial role in brand strategy development, ideation and the creation of beautiful and versatile brand systems. He has been the design lead for the agency’s work with Cambridge University, Norgine, the Royal Marines, Lion Academies Trust and Digestive Cancers Europe.