TESCO GM COMMISSION FOR FACEBOOK CANVAS
Leading content agency Cedar Communications has commissioned a trio of Tesco general merchandise films from Denhams’ digital team for Facebook’s new Canvas platform.
The Canvas showcases the supermarket’s homewares range for dining, living and sleeping and was shot in London and post produced at Denhams.
The commission follows on from the success of Denhams’ Christmas GM film for Tesco and continues the production partnership between Denhams and Cedar, now in its third year.
Denhams’ Senior Digital Producer Nick Dixon said, “We’re delighted to be working with Cedar and Tesco using the latest tech from Facebook. Canvas is a versatile platform and we expect to be delivering content for more brands in the months ahead.”