Peter joined Denhams from a background of advertising and brand marketing. He spent over 20 years as a strategic brand planner on accounts as diverse as Tesco, RBS and Virgin Media. Much of his time has been spent working for a number of leading London based agencies including EHS Brann, Rapier, Geometry, Ogilvy and Mather, and The&Partnership. Peter’s style of brand strategy development is firmly rooted in a detailed understanding of the audience. He’s well versed in data and research analysis, and committed to the idea of robust insight as the basis for a strong brand strategy. Over his career he has developed brand strategies and campaigns for many brands including: American Express, Guinness, Royal Bank of Scotland, Norgine, Royal Marines Charity, BBC Food, NHS and Ministry of Defence. Peter is a strong advocate of workshops and is a highly experienced facilitator. With a range of techniques at his disposal he creates compelling new brand narratives to drive break-through campaigns and new brand identities.