Leading baby and children’s food brand Ella’s Kitchen has commissioned a raft of digital content from Denhams to launch its new frozen food range which is available exclusively in Tesco.
Containing recipe inspiration for Ella’s new frozen Veggie Boost cubes and serving suggestions for their new Big Kids frozen meal time stars range for older children, the films were shot in Denhams’ own studio and post produced by the team at Denhams. Stop motion was used in the Big Kids content to convey a sense of fun and enjoyment at mealtimes and both films feature new on screen ‘frozen world’ graphic assets.
Nick Dixon, Head of Digital at Denhams said, “We were delighted to be asked by Ella’s Kitchen to help launch their exciting new frozen ranges. Both films show how easy and convenient the new products are to use whether you’re cooking or preparing meals”.
Georgie Morgan, Brand Manager at Ella’s Kitchen added, “We’re delighted with the content Denhams produced for our exciting new frozen food launch which captures the fun and helpful essence of our brand. Denhams’ films are an intrinsic part of our marketing and comms strategy, providing parents with mealtime inspiration and making eating fun for the whole family!”.
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