DENHAMS PART OF HeadFIT FOR LIFE - A NEW MENTAL FITNESS CAMPAIGN FOR DEFENCE PERSONNEL SPEARHEADED BY THE DUKE OF SUSSEX

April 27, 2020

 

Denhams is proud to be the creative team behind HeadFIT for Life, a new platform spearheaded by The Duke of Sussex and launched today by the Ministry of Defence in partnership with The Royal Foundation’s Heads Together campaign and Kings College London, with clinical advice from Dr Vanessa Moulton.  HeadFIT is designed to encourage Defence personnel to take a more proactive approach to their mental fitness.

 

The initiative is designed specifically for the Defence community and provides 24/7 access to self-help tools that can enhance mood, drive and confidence, and help Defence people manage the stresses of everyday life.

 

A website and newly created support tools, including video content from Denhams, have been designed for all service personnel, with the aim to strengthen their mental wellbeing and build on their mental fitness. The team at Denhams travelled across the UK to meet and film Defence personnel who talk openly about how HeadFIT for Life tools benefit them in their daily lives.

 

The Duke of Sussex said, “HeadFIT for Life has been almost three years in the making, and I am extremely grateful for everyone who has been on this journey with us. Everyone who has worked on it, to create what we have today, should be incredibly proud and excited for the impact it will have”.

 

Nick Dixon, Head of Digital at Denhams said, “It’s been a real privilege to work on HeadFIT, developing the original concept and then working with groups across the MOD to deliver a website, films and audio tools that could work for everyone – regardless of service or rank.

 

It’s a tremendously exciting opportunity to help change the conversation around mental health and move it to one of mental fitness. We are delighted to be working with The Duke of Sussex, The Royal Foundation’s Heads Together team, the MoD, Kings College London and Dr Moulton for the benefit of the men and women who the serve our country”.

 

The films were produced and directed by Nick Dixon and Charlotte Barton and post produced at Denhams.  Web design and build was by UX design & web development agency Made with Maturity.

 

For further information go to www.headfit.org

 

 

Contact: rebecca.payne@denhams.tv 07789 557234/01752 345444

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