Real World Expertise

Cormac is more than a service provider; the company is the bedrock of Cornwall’s infrastructure, combining an astonishing breadth of special civil engineering expertise with an unusual commitment to people and communities. The challenge now is to extend that special combination of experience beyond Cornwall and to compete on equal terms with the UK’s market leading contractors. We were tasked with giving life to this story.

Having framed an organising idea – Real World Expertise – and brought it to life in a definitive brand film, we set about building the cornerstone of this transformative project: the complete overhaul of the company’s large scale website. A fully bespoke platform, it was designed to dial up Cormac’s stature with its commercial audience while addressing the needs of the communities Cormac serves on its doorstep. Our content creation journey then involved a diverse range of assets, including more compelling films, captivating photography and engaging copy. Each element has played a pivotal role in reinforcing the message that Cormac is truly ‘open for business’.